Visual and Audio Work Together

Communication is an important Factor in today’s society. Target audience plays a big role in deciding which type of communications works the best. The most effective communication types are audio and visual. Three really strong examples of audio and visual communication are presented below. Links to the ads are hyperlinked to the brand's name. Audio communication is listening to commercials, radio ads, or little jingles. It is intriguing and it sticks in our head like an ear worm. People don’t even realize that when they recite what they have just heard, thinking they are just singing random words, they are actually helping promote the company more. Take the JG Wentworth jingle for example. The jingle is very catchy, gets the message across in a simple way, and is short enough to be remembered. Memorizing jingles is almost the same thing as trying to memorize a song that your favorite artist had just recently released. The difference being that the jingles, ads, and commercials aren’t being listened to by people on repeat to be memorized. They are made to catch attention and be remembered by the tune or language in a matter of seconds without having to listen to them on repeat. Not only is the audio portion of this ad there, the visuals that correlate to the commercial go along with the tone that is being set by the audio. In the audio, they are singing the information as if it was being performed by opera singers. The visual that goes along with this audio is that the main person singing is dressed as an old Viking. People associate that image with an opera singer. Another great usage of audio communication is used in the Mike Barney Nissan jingle. Not only does it have a song like ring to it, but also mixes in with a “bad” joke about the jingle which makes the ad more memorable. The visual for this commercial is showing the Nissan cars being driven and the different colors and style to be purchased. It also shows what the dealership looks like with its location on the screen. Going in another direction, a place like William Mattar uses audio communication to create a rhyme and then has the phone number repeated after the rhyme. This is great because the rhyme makes the slogan catchy and memorable and the phone number was created to be all the same number so it is easy to remember. The visual that goes along with this audio is the fact that they are using real people with real stories. They are also using real pictures from accident cases they helped with. Also, as the audio is playing, the words that are being said are popping up on the screen at the same time so you’re both listening and watching what is being said so your focus is directed only at what is being said. These three examples show the effectiveness of two types of communication working together for the best result.