Logos Logos Logos

 

Domin Crystal is a clothing line that has different party type shirts that are decorated with beautiful crystals. Clothing includes things like shoes, handbags, hair accessories, tops, bottoms, dresses, jewelry, and more such as keychains and belts. Seen as a higher end company but not as expensive as things like Gucci, Louis Vuitton, and Prada. Domin Crystal is named the way it is so people know the last name of the designer, it is short and easy to remember, and decorating with crystals is the main point of the business. The demographic of the company is more towards people in their 20s to 30s. The audience is people who like to be a little flashy. People who like to be bold. This company would appeal well to college students who like to go out to parties or bars. The clothing does have crystals but it is a tasteful amount not an absurd amount. When looking for specific style online it is hard to find something exactly wanted for a special going out occasion. Domin Crystal is the solution. The company does very well at researching the target market to know exactly what the customers want for their going out nights.